reviews, recommendations, recipes, and The Bar Project

Carlton Draft – The Big Ad

Posted by dave

Big Ad

Carlton Draft in Australia has a great commercial which will never be shown here in the states, so I thought I’d share the love. Thanks to my brother Sean (not the business partner Sean) for the pointer.

I love a great commercial or advertisement campaign. We’re inundated with trash advertising almost constantly through the day. I’m sick of car advertisements – a commercial break can’t pass without at least one advertisement for a car I really don’t want. So when a really neat advertisement comes along, it’s quite refreshing.

Fortunately, alcohol seems to have a bit more of a sense of humor when it comes to advertising, and so I quite often enjoy ads for brands like Heineken or Miller Genuine Draft. I may or may not drink their beer, but at least I appreciate the effort.

Check out the Carlton Draft ad.


Posted in Advertising, Beer


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  1. Gen said:

    just wondering, the song that you’ve written the lyrics to, what’s it called?

  2. dave said:


    I didn’t write the lyrics to the song in the ad, but the ad uses the song O Fortuna from the opera Carmina Burana by Carl Orff.

  3. costa said:

    pretty sick ad

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